01
Emotion and function are symbiotic
We believe that the best designs perfectly merge emotional aspects with functional ones, to create a resonating and memorable user experience.
Scroll
We Design Emotions
From rapid strategic sessions to detailed product execution and creative leadership,
we bring decades of experience across the full spectrum
of design excellence and innovation management.
We are a multidisciplinary design consultancy founded by
CARLO BONZANIGO and based in Ticino, southern Switzerland.
With 30 years of experience in high-level international industrial- and transportation Design and a portfolio of internationally recognized projects, Carlo brings his visionary approach and clear strategic mindset to Brands that want to achieve outstanding and impactful design goals while continuously seeking innovation. Our ultimate objective is to create products that offer exceptional experiential and emotional value, thereby strengthening Brand identity and driving economic success.
Founder & Creative Director
Carlo Bonzanigo
Carlo began his design career in 1995 at Pininfarina, Turin, Italy. He has been Pininfarina Senior Vice President Design and Head of Advanced Design and Concept Cars at Citroën, as well as Citroën Program Design Director for production cars and "Maître Expert Design" of the PSA Peugeot Citroën Group. He has a proven track record of successful projects. Among the most notable cars he has been responsible for are the Automobili Pininfarina Battista electric hypercar, the Karma GT by Pininfarina, the Maserati Granturismo, the Citroën C1, C3 Picasso, and several award-winning Concept Cars.
Prior to founding the eponymous design studio, he has been Founder and Managing Partner of the Mobility Design Studio ANYMA DESIGN that was located in Forlì, in the heart of Italy's "motor valley". Carlo holds a BSc in Transportation Design from the Art Center College of Design and an MSc in Mechanical Engineering (specializing in aeronautics) from ETH Zurich - the Swiss Federal Institute of Technology.
A car enthusiast and an expert in automotive design history, Carlo sits on the juries of several Concours d'Elégance Automobile and regularly writes articles on design and automobiles. He is author of the book « CARS, DESIGN AND EMOTIONS – In praise of aesthetical pleasure » published in 2021 by Artioli Editore 1899, Modena, Italy.
Our Philosophy
Design Principles That Guide Us
Four fundamental beliefs shape every decision we make and everything we create.
02
Strategic Clarity
We combine business objectives with creative vision, to ensure that design decision are both beautiful and strategically sound. With the aim of increasing your brand value.
03
Timeless Elegance
Trends fade, but great design endures. We pursue aesthetic clarity to create work that remains relevant across decades.
04
Tailor Made Approach
A completely personalised approach, tailored to the specific needs of each Client and each project, allowing us to provide support and involvement at any stage of the process you require.
We Can Support You In Many Ways
Choose your path to excellence
01
Speed Sparring
Fast, on-demand working sessions tackling precise questions or problems through direct confrontation, expert insight, and rapid decision-making-surgical interventions designed to generate clarity and momentum, with no continuity obligations or long-term collaboration required.
02
Tailor Made Approach
A completely personalized approach, tailored to the specific needs of each Client and each project, allowing us to provide the requested support at any stage of the process.
03
Organic Multidisciplinary Consulting
Strategic leadership and organizational guidance for design-driven companies, building capabilities and cultures that sustain creative excellence across teams, processes, and long-term vision.
What We Do
Expertise Across Disciplines
Explore our core competencies across strategic vision, design development and organizational leadership
Strategic Vision & Innovation
Framing future scenarios and innovation paths through rapid strategic sessions that transform ideas into actionable roadmaps.
Explore More
Design Strategy
Connecting business goals and design decisions into cohesive product roadmaps.
Learn More-B8576VUu.jpg)
Industrial Design | Product Development
Charismatic and innovative products that are ambassadors for your vision and your brand.
Learn More
Brand Design & Brand Strategy
Building coherent aesthetic universes that translate brand values into distinctive product identities across all touchpoints.
Learn More
Art Direction & Creative Leadership
Guiding teams, narratives and visual coherence for ambitious design organizations.
Learn More-sAOqxm5I.jpg)
Management of Design Organizations
Organizations, structures, processes and tools for design-driven companies to thrive.
Learn More
Design Identity
Creating visual and formal language across products and touchpoints to ensure Brand coherence.
Learn More
Color, Materials and Finish (CMF)
Crafting sensory experiences through sophisticated material selection and finish specifications that define product character and emotional resonance.
Explore More
" Aesthetic clarity is the foundation of every exceptional design "
Carlo Bonzanigo
Let’s work together
Ready to Shape the Future?
Whether you need to devise a new product, define a design strategy, create a Brand identity or transform your design Organization, we're here to turn your needs into reality. Let's start a conversation about what we can do together
Contact us